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Insurance Solutions for Aftermarket Companies

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The Nicest Insurance Agents You'll Ever Meet.

We are auto racing people with diverse backgrounds who want to insure the world's most important business: yours!

About Alliant Insurance

Your business is one of the most precious things you have. So when you are protecting it against risk, lawsuits and loss, you need to work with a specialty equipment insurance agency that knows what they are doing. At Alliant Insurance, we understand that. You can't afford to work with someone that pretends to know your business. Yet with most insurance agencies calling on companies like yours, pretending happens all the time.

We know there is a better way. We think an agent should know your business, examining with a skilled eye your issues for practical protection. That's why we designed our specialty equipment insurance alliance program with agents that have a love for motor sports racing and the motor vehicle industry.

This way you don't have an agent guessing about your business and what you need, possibly matching you with the wrong coverage. You don't have to make the hard choice about what is right for your business. Our practical, effective insurance plans give you exactly what you need, designed by insurance agents that know what they are doing.

Since 1925, Alliant Insurance has been protecting businesses just like yours. We love what we do which is why we've become the country's 11th largest insurance brokerage company.

What Is The SEIA Program?

The Specialty Equipment Insurance Alliance (SEIA) is a membership benefit program offered by SEMA and Alliant Insurance to SEMA members.

The result is greater access to a wider variety of insurance products for SEMA Members. Members also pay lower premium costs because of the combined purchasing power of SEMA Member companies and Alliant Insurance.

"Our core business is lifting and lowering trucks. When it came time to obtain Garage Keeper's Liability Insurance I became extremely frustrated with several insurance companies that I talked with. It seemed like since they knew nothing about my core business they either quote a high premium or simply decline to bid. Luckily I became aware of the Specialty Equipment Insurance Alliance Team. My Alliant representative understood my business which greatly simplified the application process, provided the best insurance coverage, and beat all of the other insurance company rates. I am an extremely happy customer."

Ralph Cole, Extreme Motorsports

Led by Bob Corwin and Franco Ganino, the SEIA Program offers you a complete array of insurance and human resources products and services.

Our agents know SEMA, the specialty parts business, retailing, manufacturing and more, all related to the aftermarket industry.

Tell us how Alliant Insurance and the SEIA Insurance program can help you.

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What Alliant offered was in a different league than what my previous broker had supplied. I knew after our first meeting that ReadyLift Suspension, Inc. was in good hands.

Betty Grandroit, ReadyLift Suspension Inc.

ReadyLift Suspension
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In our initial meeting, it was determined that our company, All America Racers, was grossly under-insured and Alliant was able to help us adjust our coverage without an increase in our premium.

Dan Gurney, Dan Gurney's All American Racers

Extreme Motorsports